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Export and Expand: A Practical Guide to International Growth, by Rupert Sutton
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Rupert Sutton was previously a senior executive with Nestle in Europe, Japan and SE Asia and subsequently consulted for a wide range of global and regional companies plus Government agencies and banks on new international business development and expansion. Rupert is also an entrepreneur and has started a successful health food business in Thailand.
Export and Expand is based around Rupert's Export Roadmap and contains practical tools and techniques to build and grow an international business.
- Sales Rank: #805780 in eBooks
- Published on: 2015-03-15
- Released on: 2015-03-15
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
He has been able to translate that knowledge into a book that is easy to read and understand
By Patrick
The author of this book certainly has strong knowledge of international business and real life experience. He has been able to translate that knowledge into a book that is easy to read and understand. It is well structured, comprehensive, very practical, and provides its readers with many tools and techniques. It will help you understand the key dynamics of your industry, design a strategy, develop your plans, build capabilities and implement those plans. The book is based on practical insights and as a result is highly informative and useful. I definitely recommend - Export and Expand: A Practical Guide to International Growth - if you are looking to expand your business internationally or enhance your understanding of export and international business.
0 of 0 people found the following review helpful.
Very hands-on, practical, and inspiring to start exporting tomorrow.
By Thomas Hammer
One of the most practical, hands on, and easy-to-read business books on business expansion overseas. I find it very tangible and applicable, both for companies that venture into overseas business for the first time, and for experienced export companies that want to review and adapt their ways of working. Rupert’s passion for the topic is present throughout the book, he goes very deep and wide, but leaves the reader also with the choice of focusing only on specific, relevant topics without compromising on the quality of guidance. Reading this book, you want to jump to action tomorrow, and you don’t need the consultant anymore! At least for a starter..
0 of 0 people found the following review helpful.
Market Expansion and Export made easy! No entrepreneurial genius required!
By Amazon Customer
Practical, hands-on approach to market expansion and export. Really breaks down the mental/cultural barriers to moving beyond your domestics core business and makes the job of finding new growth seem a lot more attainable. Great, simple, practical tips for becoming more export ready, capable and focused. Highly recommended!
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